"For Sale By Owner" may
be the four most tempting words in the world to
a homeowner who feels the need to earn every
penny from the sale of his or her property. A
‘For Sale' sign, a classified advertisement, and
a telephone seem to be the only tools necessary
for you to get underway. Likewise, buyers may be
tempted to think they can find the home of their
dreams armed with a recent homes-for-sale
magazine and a road map. But rarely do these
solo ventures yield the sweet success envisioned
by the thrifty consumer.
Buyers and sellers are
clearly better served when a real estate
professional is engaged to assist in the sale or
purchase of a property. In today's market there
are dozens of reasons why a REALTOR® can give
you an edge, beginning with the information and
experience necessary to arrive at an appropriate
asking price, to the knowledge of state laws and
regulations for which both parties to the
contract will be held liable.
Given that you as a home
seller or buyer have agreed to use a
professional to assist you in the transaction,
what can you expect in the way of services? How
do real estate agents earn their commission? A
listing agent engaged to help you sell your home
works with you in a number of capacities,
including determining your asking price. It is
the listing agent who researches the sale prices
of similar homes in your area to show you what
you might reasonably expect to garner from the
sale of your property. The listing agent also
will assist you in making your home presentable
for sale, offering suggestions about how to best
show the property and what, if any, improvements
ought to be made before putting the property on
the market. The listing agent will inform the
seller about laws and regulations such as fair
housing requirements, septic regulations and
lead paint laws. Any forms or disclosure
documents required by law can be obtained
through the listing agent. The listing agent
will provide you with a yard sign, and
advertising - at no extra cost to you.
It
is the behind-the-scenes work of your listing
agent, however, that may matter most in
procuring a buyer for your property. The listing
agent most likely will conduct an open house
viewing of your home, not only for the public,
but for other real estate agents who may know
about a potential buyer for your home. Listing
agents keep abreast of what other properties in
your community are for sale, and how that might
affect activity at your home, or the price of
your home.
Your listing agent is
your advocate during sale negotiations,
presenting offers to you and counseling you
about the qualifications of potential buyers.
The listing agent works hard to bring only
qualified buyers into your home, enhancing your
ability to sell the property in the most time
efficient manner possible. It’s also the listing
agent who will assist in coordinating deadlines
and closing dates, making sure all documents are
signed, sealed and delivered on time.
Buyer's agents, as well
as sub-agents perform many of the same functions
on behalf of clients looking to purchase a home.
They help buyers determine how much they can
afford to spend, research properties available
on the market within their price range, and
provide important disclosures about the property
being shown. Like listing agents, sub-agents and
buyer's agents also can assist prospective
buyers in completing legal forms, reviewing the
purchase and sale contract, and presenting the
offer. Additionally, all three may offer
referrals for financing and legal
representation, and may accompany buyers to the
home inspection. However, only the buyer's agent
can assist in formal price negotiations on
behalf of prospective homebuyers.
The purchase or sale of
a home is an enormous undertaking, filled with
complex issues - both legal and financial.
Consumers should know that REALTORS®, those
agents who have voluntarily joined a
professional trade association and abide by a
national Code of Ethics, are specially trained
to attend to all aspects of each transaction,
and their experience as professionals works for
the buyer or seller they represent. “The
REALTOR'S® commission is a small price to pay
for the security of knowing your real estate
transaction is being ushered through the process
by a professional who is trained to foresee
potential problems and who will work hard to
find solutions that satisfy you.